JONNY KOFOED / Assembly in Auckland, New Zealand

Jonny Kofoed is one of the founding partners of Assembly in Auckland, New Zealand. He works on projects spanning motion, film, animation, design, interactive, and visual effects. Alongside his work in traditional advertising, he has created TV shows, lighting installations, directed music videos, designed games, film titles and an iPhone app that can be used while wearing boxing gloves.

As a father of three, Jonny has a vested interest in design education in New Zealand. This has seen him serve as a board member (representing Industry) for tertiary institutes and also as a consultant for universities wanting to change their course structure. He is a frequent guest lecturer around the country, and will one day most likely end up wearing a corduroy jacket with elbow patches.

Since Assembly opened its doors eight years ago, Jonny and his company have been recognized at award shows consistently every year — collecting yellow pencils at D&AD and multiple Gold Lions at Cannes along the way.